Whether we like it or not, first impressions count. And the perception your prospective clients have of you will determine how much business comes your way.
You might be keen to increase your brand’s presence but can’t afford a serviced office or team of full-time employees.
So, what’s the answer?
I explore a few simple steps you can take to improve the perception of your business.
Build Your Brand
Look at the images and wording on your website and check that they align with all other social media platforms. You want someone to be able to instantly recognise your brand based on your online presence.
And if you’re serious about creating a truly professional image, remove anything on the website that indicates a DIY jobbie (powered by Wix etc) and use email addresses associated with your domain.
Create New Email Addresses
The quickest and easiest way to give the impression of a bigger business is by using separate email addresses for certain aspects of your business.
I use GSuite so it’s free to have extra email addresses as forwarders only and use hello@ and accounts@ to distance myself slightly from certain aspects of the business.
Depending on your business, you might consider creating email addresses for helpdesk@, support@, jobs@ and so on.
It’s a tiny tweak that will make a big difference when it comes to perception.
Hire Freelance Experts
Having freelancers on hand means you build your brand without the employee price tag.
By assigning email addresses through your domain, you have access to experts who you can copy in on email correspondence, also giving the impression of a larger team.
When working with a Virtual Assistant as a EA/PA, update your email signature to include their contact details and respond to your clients over email and say ‘I’ve copied my PA’. In their eyes, if you can afford an assistant then you must be running a successful business.
Review Website Copy
Look at your website with fresh eyes and check that it still resonates with your target audience.
If you’ve started to work with a team, whether in-house or remote, go through the copy and change ‘I’ to ‘we’ to show that you’re not the only person in the business these days.
Use a Virtual Receptionist
If you regularly miss calls due to other commitments, consider hiring a virtual receptionist to take messages on your behalf.
Your clients don’t need to know that the person answering the phone isn’t sat on your reception desk, but that’s what they’re going to think.
If you recognise a need to increase your brand’s perception and see the value in having a Virtual Assistant on board, I offer a free consultation and would love to hear from you.