I mentioned in my previous Business Book Bites post that I’d joined the PropelHer online book club.

The 10X Rule by Grant Cardone was the second book of the year and my heart sank a little when the title was announced. I’d attempted to listen to the audio version last year and just couldn’t get on with it. I was frustrated with myself when the book had come highly recommended. So, in the name of book club, I bought the hard copy, downloaded the Audible to my phone again, and got the highlighter pen ready for annotation. And I’m glad I did!

The 10X Rule is by Grant Cardone, a New York Times bestselling author. Grant teaches his readers to do everything in life to the power of 10 in order to “create unprecedented levels of happiness”; aim 10 times higher, put in 10 times the effort.

You get the idea.

There are several key takeaways from the book and it’s honestly been a struggle (a good struggle!) to whittle down the options, so here are my top three.

1. Fear is the Great Indicator

“An absence of concerns signals that you are only doing what’s comfortable for you.” Grant Cardone

Grant recommends we actively tune into our fears and recognise them for what they truly are: False Events Appearing Real. Irrational fears never serve any purpose and we should do our best to tap into the reasoning behind them and then take the appropriate action.

As an example, Grant believes if we are procrastinating over a task, then we should shift all focus to that task in order to complete it.

What did I start doing differently?

This chapter truly resonated with me. I have slowly come to realise that businesses are never built within comfort zones. In fact, staying in my comfort zone only brought feelings of boredom and mediocracy in the past.

So now, if I do feel a little waver, I think back to Grant writing, “If you aren’t experiencing fear, you are not taking new actions and growing.” And I know I am certain I’m on the right path and continue to persevere.

2. Success Is Your Duty

“If you don’t consider it your duty to live up to your potential, then you simply won’t.” Grant Cardone

Instead of allowing life to pass us by, instead of living by the saying ‘que sera, sera’, Grant vehemently believes success should be approached as a “duty, obligation, and responsibility”. He suggests we should lead a life with direction and purpose in order to live up to our true potential.

What did I start doing differently?

When I first started my business I simply wanted to provide excellent administrative support, make a little profit, and just keep going until I retire. Oh boy, how that’s changed!

After reading this chapter I finally realised I didn’t have to keep playing small in business or in life. Success was no longer something for other people – it was mine for the taking.

I embraced Grant’s notion of ‘quit lying to yourself’ which is where we give ourselves little pats on the back for taking some action when really it’s not enough.

My favourite line from the chapter is: “If you approach [success] with any less gusto than your ethical and moral duty, obligation, and responsibility to your family, your company, and your future, you will most likely not create it.” Hells yeah!

3. Be Dedicated to Continuous Learning

In the Successful or Unsuccessful? section of the book, there are 32 suggested ways to act in order to emulate successful people based on Grant’s experiences.

According to the statistics quoted, Grant says the average American worker reads an average of just one book per year. One book! Whereas the most successful CEOs read a little over one book a week. He believes that the most successful people recognise the value they will gain from investing in their own self-development, either through reading, participating in training or attending a seminar. They simply do not baulk at the price tag and instead they recognise it as an investment in themselves.

What did I start doing differently?

Reading books and attending training means we learn from other people’s successes (or failures) and fast-track our own way to success.

When I first started my business, I did feel as though it was expense after expense. However, I quickly recognised I’d need to spend money in order to make money because it was both an investment in my future and the associated benefits and value it would bring to my business would far outweigh the initial outlay.

I’ve learnt what I can and focussed on the associated self-development. I’ve since invested in training courses, upgraded from the freebie tools to paid-for tools to aid productivity, and paid experts for advice, guidance and support rather than winging it myself.


Admittedly, it was second time around for me and The 10X Rule, and I’m so pleased I gave it another bash. I learnt so much from the book and continue to embrace Grant’s idea of taking ‘massive action’ on a daily basis in order to achieve my goals. If you’re keen to read more, you can purchase your copy here.

“Staying small and quiet are just ways to continue being small and quiet.” Grant Cardone